In marketing, a picture really is worth a thousand words. Beautiful imagery allows you to capture customer’s interest, communicate product value, and attract new buyers. Photos introduce your brand in a way that is subtle and compelling. In this article, we’re discuss how to harness the power of visual content to grow your business.
Customers make decisions based on what they see. In fact, 91% of buyers prefer interactive and visual content over traditional media such as text-based communication (Source).
Think of visual content as an asset to your marketing. Use images that help customers understand what you offer and decide what they want.
In today’s world of smartphones, low-cost cameras, and free editing software, you can easily access everything you need without breaking the bank. Pass on expensive photoshoots and state-of-the-art equipment. Start creating beautiful content with what you have today.
Photos introduce your brand in a way that is subtle and compelling.
One of the most important considerations in photography is lighting. Use natural lighting whenever possible. Place your subject by a window or opt to take photos outside. Avoid direct sunlight. Harsh lighting only leads to over-exposed photos. Aim for morning and evening light.
When photographing food, avoid fully cooking the dish. Food tends to looks its best when it is 70% -80% complete. Make your food look fresh by spritzing food items with oil or water. Keep ingredients fresh and use new or like new plates and glasses.